Zynga, the giant social gaming company, is planning to explore the world of real money online gambling, obviously because it is no longer making a profit with social gaming alone.
Another reason could be that Zynga has finally realized that the experience of wagering real money online is unbeatable. In spite of events of Black Friday and the fact that innumerable online poker players are still waiting for a refund, people have not lost their desire for online gambling.
Moreover, Zynga will have to spend a lot more than it is doing at present to retain its base of paying customers. Arvind Bhatia, the gaming analyst at Sterne Agee Interactive Media, says the company spends $150 whenever it acquires a new paying customer while it ought to spend $300. Speaking to Benziga, the financial news service, he says that Zynga spent $120 million during its first nine months just to acquire new paying customers.
In other words, Zynga is spending money faster than it is making money. The most bitter truth Zynga has to face is that it cannot reproduce another experience like Farmville. Players lose interest in Zynga games within a short time after their release into the market. Zynga, therefore, will have to spend more on capturing the interest of the Facebook market than they needed to previously.
Naturally, Zynga is planning to try out real money online gambling. The company has been very successful with Zynga Poker, a fact that makes them feel that they can move into the real money online poker gaming world easily. According to a Zynga spokesperson, “We build games and experiences that our players want and love. Zynga Poker is the world’s largest online poker game with more than 7 million people playing every day and over 30 million each month. We know from listening to our players that there’s an interest in the real money gambling market. We’re in active conversations with potential partners to better understand and explore this new opportunity.”
The company will have to face several risks, especially at a time when investors consider it to be unstable. Simultaneously, Zynga is badly in need of the revenue that real money online gambling is capable of generating and is, therefore, willing to take the risks.
Currently, the company is planning to launch Zynga Casino, a combination of Zynga Bingo and Zynga Poker, along with a large number of other online betting games.