Poker players in the United Kingdom will be excited to note that Zynga, one of the largest names in social gaming and best known for Zynga poker on Facebook, has partnered with the online casino and poker brand Bwin.Party is in itself a merger of two big companies namely – Bwin and Party Gaming. Now that Bwin is joining up with other enterprises to improve its offerings, it is highly likely that Bwin.Party will do very well for itself.

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Both Norbert Teufelberger and Jim Ryan, who are the CEOs of issued a press release stating, “Zynga is the world’s leader in social games with hundreds of millions of active players worldwide and a significant player base in the U.K. We are delighted to have been selected as their chosen partner for this important step in their evolution, and hope to expand our relationship into other products and markets,” they said.

Meanwhile, the folks at Zynga will be working towards supplying online poker to the plyer market in the United Kingdom. Mark Pincus, the chief executive officer and also the co-founder of Zynga said, “While the last several months have been challenging for us, Zynga remains well positioned to capitalize on the growth of social gaming. It’s clearer than ever that along with search, shop and share, play is a fundamental pillar of the Internet… We don’t take these decisions lightly as we recognize the impact to our colleagues and friends who have been on this journey with us.”

As per the deal, Zynga will be supplying popular social style games like the popular Farmville to its players. According to an executive from Zynga, “Bringing together Zynga’s expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK…Partnering with an established leader like is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they’ve been asking us for.”

Zynga is also looking at improving its offerinsg and has recently begun looking at the mid-core market to provide more social style games and cater to video game enthusiasts. It has recently tied up with November Software and will be offering video game style online games.

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