One would expect that after the recent events, Ultimate Bet would be extra careful to walk the line while it tries to regain its former status in the poker world. Alas, it was not the case: Poker News have just issued a statement in which they accuse Ultimate Bet of snatching a sponsored pro from them and announce they will no longer promote UB.

Poker News Vice President Justin Robert Huxley voiced his displeasure at the way sponsored pro Tiffany Michelle accepted an Ultimate Bet sponsorship while still under contractual obligations to Poker News, and announced the measures they will take to compensate for this.

Poker News sponsored Tiffany Michelle into several WSOP events including the Main Event, where she was the last woman standing. However, Michelle appeared wearing an Ultimate Bet logo during her play at the ESPN feature table. According to Huxley, “It was later confirmed that without any consultation with Poker News, Tiffany went ahead and signed a sponsorship deal with Ultimate Bet.” Poker News anticipated that Michelle would receive attractive offers from the top sites after her stint at the WSOP, but they certainly did not expect (or allow) her to abandon her post as sponsored pro before the end of it.

Huxley does not mince words to describe his dismay:

We believe, that based on advice from her agent that the contract may have loopholes; she went and made a deal with an online gaming operator that completely contradicted the trust that we had put in her, both as an employee and as a sponsored player. As an organization we felt completely sabotaged by Tiffany, her agent and Ultimate Bet.

A slap on the wrist is not enough to make up to Poker News for the damage inflicted to their brand – Huxley announced that immediate action will be taken against Ultimate Bet, which will no longer be promoted within the Poker News network. Besides this, Huxley warns: “We are currently seeking legal council on this entire situation and potential damages to PokerNews.”

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