The World Series of Poker, a reputed international poker tournament that is headed by the Caesars Interactive Entertainment company, recently announced that they would be launching a brand new internet poker network in Italy. This move will be a strong step forward towards the World Series of Poker’s expansion into the European online poker market. As part of this initiative, the Caesars Interactive Entertainment owned company will be signing up with Microgame, yet another gaming bigwig, in order to push the online poker network into Europe; the WSOP has also made a mark in the UK sector when it launched online poker there. The main reason why the World Series of Poker has chosen to team up with Microgame, is because this gaming enterprise is reported to be the largest and most popular network with poker players in Italy.
Currently, most of the Italian poker players do not compete with international poker players in online poker tournaments, especially since they have their own poker sites offering them such opportunities such as the Italian versions of PokerStars and Full Tilt Poker.
The World Series of Poker plans to team up with Microgame and announced that both companies “will work together exclusively to market the WSOP brand in Italy, both with online and offline poker tournaments and promotion.”
Mitch Garber, the chief executive officer of Caesars also commented on the new network. “This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand. Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.” he said.
Fabrizio D’Aloia, the chief executive officer of Microgame appeared to be thrilled about the news and stated, “We are honored to have been selected as the exclusive Italian partner for the WSOP. The People’s Poker Network, powered by Microgame, confirms its position of leadership in the Italian Poker Market and we are truly excited to offer our customers something unique. The WSOP has over 40 years of history and heritage and an alliance with Microgame online marks an exciting new chapter for both of us.”
Microgame enjoys the reputation of being the “People’s Poker” network in Italy and includes 120 gaming sites. The collaboration between Microgame and the World Series of Poker will allow Italian players to participate in WSOP events via satellite.

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