Asian Logic Limited has just announced plans for launching two new poker rooms tailored for the Asian market that will run in Playtech’s iPoker network. Asian Logic, through its subsidiary ESL, has partnered with Fortune Bid Holdings BVI for this forage into the growing poker market in Asia.
The first room will be called Dirty Stack Poker and is set to be launched in April 2008, while the second one, still unnamed, will be released shortly after and will appeal to a different type of poker player. Both rooms will use Playtech software and join the iPoker Network along with ESL.
John Cislowski, President of Fortune Bid Holdings BVI, declared about these new projects:
We have been hoping to establish our own rooms for sometime but needed a strong partner already established in the market. We have been in discussions with ESL for some months as they are a major force in online gaming particularly in the Asian region.
We are very excited at this agreement and what it brings to the table for us. We have been driving significant poker traffic for many years to third party sites and have an established and loyal customer base and with our own poker rooms we see this as an opportunity to take it to another level.
Asian Logic's CEO, Chris Parker, is very confident in Fortune Bid Holding’s capacity to make this enterprise a success in the Asian market:
A veteran of the gaming industry for many years, Mr. Cislowski has developed an extensive network of websites that drive players to independent gaming sites. Now all this player traffic will be directed to proprietary poker rooms and we at Asian Logic are very happy to be his partner in what will undoubtedly be a highly successful venture.
Asian Logic has made large moves lately: it is the first Asia-based online gaming company to seek listing on London’s AIM exchange, and it recently acquired the Asian Poker Tour and the Korean Professional Poker Tour. At the time, Parker said the listing and acquisitions "[are] further evidence of our strategy to grow our customer reach and appeal, and reflects the strength of Asian Logic's market leading presence in the Asia-Pacific region.”