Resorts, a brick-and-mortar casino company, will soon offer online gambling services in the newly regulated market of New Jersey. The company recently announced that it has gotten into a deal with SNG Interactive, which belongs to NYX Gaming and Sportech. According to the terms of this agreement, SNG Interactive will develop the online gambling software required to power ResortsCasino.com, Resort’s real money online casino. The companies have declared January 2015 to be their launch date.
While Resorts has an online gambling license in New Jersey, it has not yet launched an online casino product. On the other hand, NYX Gaming and Sportech do not have an online gambling license in New Jersey, but Sportech has the license to accept pari-mutuel bets in New Jersey.
The question now arises as to how this new agreement would impact the PokerStars – Resorts relationship. Resorts has issued a press release stating that the new deal will not have any effect on its agreement with PokerStars. Representatives of PokerStars have also confirmed that Resorts’ deal with the above-mentioned companies does not impact its relationship with the land casino in any way.
The PokerStars – Resorts partnership dates back to July 2013. The two companies have decided to maintain it although the New Jersey’s gambling regulators suspended PokerStars’ application for an online gambling license in Dec 2013.
When talks of Amaya’s acquisition of PokerStars were in progress, Morris Baily, the owner of Resorts, is reported to have said, “We welcomed the recent announcement by Amaya Gaming Group, Inc of its plans to acquire Rational which we expect will move the regulatory approval process forward. PokerStars is the leading worldwide brand in online gaming and we are looking forward to our future with them in New Jersey.”
Ian Penrose, the chief executive of Sportech, says that the agreement dates back to several months, which means that the agreement was as good as signed even before Amaya Gaming announced that it would acquire Rational. Apparently, SNG Interactive and Resorts struck a deal as a result of Amaya’s decision to acquire PokerStars. It is also worth noting that the online racebook belonging to Mohegan Gaming Advisors, which manages Resorts, is powered by software written by Sportech.
Interestingly, Amaya Gaming is the software provider for Mohegan’s free-play online poker room. Since neither NYX nor Sportech have a poker product, Amaya could supply online poker software to Resorts in New Jersey even if Resorts’ relationship with PokerStars does not work.