PokerStars, the biggest online poker website in the world has partnered with a number of global superstars during the last couple of years to grow its brand. Some of those superstars include the likes of Japan’s top model Yuiko Matsukawa, Brazilian footballers Neymar Jr and Ronaldo and Portgual’s Cristiano Ronaldo.
PokerStars will now call on the services of both Neymar Jr and Ronaldo for the company’s new global marketing campaign. This special marketing campaign has been put together by the creative team of London based Gravity Road. The company made a creative pitch for the contract along with a number of other providers but in the end managed to seal the deal as PokerStars management was impressed with what Gravity Road had put together.
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Gravity Road has been responsible for designing advertising and marketing campaigns for a number of premier brands including YouTube, Sainsbury’s, Vita Coco, Bauer Media, Three, Mondelez and B&Q. The company will now be responsible for designing a creative online marketing campaign for PokerStars that will focus on increasing its global brand visibility, growing its world-wide player database and boost social media interaction between the brand and its fan base.
In a statement, Mark Boyd, founding partner of Gravity Road said “PokerStars bought a bold strategy and work. We’re stoked to be working on a great brand with the opportunity to work with some of the biggest social talent in the world. As Trump might say, this could be huge. We believe this unique combination can achieve scale and impact within the audience and with new customers.”
PokerStars management stated that they were happy to partner with Gravity Road for this global marketing push as they wanted someone who would be able to take full advantage of the great talent and brand ambassadors that PokerStars had partnered with and they believed that Gravity Road had the capability and the strategy to roll out an effective online and social media marketing campaign.
Between Ronaldo and Neymar Jr, they have more than 50 million followers on Instagram and alone and even more on other social media platforms such as Facebook and Twitter. Ronaldo who is a former Brazilian World Cup winner has less of a following since he retired from the game awhile ago but Neymar Jr is one of the hottest footballers in the world and continues to gain global recognition for his amazing skills.