Wynn Resorts, a land-based casino, and PokerStars, the world’s largest online poker room, have decided to form a strategic alliance in a bid to press for federal legalization and regulation of online gambling.
Stating that online gaming must in legalized and regulated within the US, CEO Steve Wynn of Wynn Resorts said that enforcement of any law cannot stop online gaming. He added that the US should claim for itself the large amount of tax money and thousands of job opportunities generated by the gambling industry.
PokerStars and Wynn Resorts have joined forces in a bid to create a brand new collaborative venture called PokerStarsWynn.com, which will provide legalized and regulated online poker in America. Forming a strategic alliance with PokerStars is indeed a bold move on the part of Wynn Resorts considering the fact that land-based casinos in Las Vegas had considered online poker rooms as their greatest enemies and had tried their best to prevent the legalization and regulation of online poker in USA.
The alliance also implies that huge land-based casinos are adopting fresh strategies and seeking to convert threats into opportunities by creating their own poker sites online. They are just waiting for the lawmakers to turn down the Unlawful Internet Gambling Enforcement Act of 2006 and pass new online gaming legislation that will give the country the full profits of this thriving industry.
The Wynn Resorts – PokerStars alliance closely follows the approval of a marketing deal between 888 Holdings Plc, an online gambling company based in Gibraltar, and Caesars Entertainment by the Nevada Gaming Commission. This is the first time the commission has permitted an operator of brick-and-mortar casinos to collaborate with an offshore online gaming company.
Apparently, land-based casinos have finally realized that they cannot defeat the online poker industry and have decided to change their business tactics so that they can cash in. They have stopped fighting online poker and resisting the legalization and regulation of the online poker industry and have decided to join it instead. Obviously, they have realized that they can grab a share of the huge revenue generated by the thriving online poker industry by just accepting it.
With this new and interesting development, a huge obstacle to the legalization of Internet poker, namely the opposition of large brick-and-mortar casinos, has been removed. Online poker players are now waiting with bated breath to see if the highly unpopular UIGEA 2006 will be finally overturned.

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