PokerHeaven started on the St. Minver Limited network in 2005 and initially targeted poker players in the United States and Russia. The company faced a number of challenges during its initial years but succeeded in building a core group of poker players who liked playing on the network.
Once Black Friday occurred and U.S poker players could no longer access the network, Poker Heaven was forced to adopt a new strategy and found it difficult to scale its customer base. In 2014, the company migrated to the Microgaming network in a final effort to see if it can revive its operations but struggled to drive online poker traffic to its website.
The online poker market continues to grow at a rapid pace and the competition among poker websites is extremely competitive. Most of the smaller poker websites find it difficult to capture market share and build a faithful group of players as the bigger players like PokerStars, Full Tilt Poker and 888poker have built a strong reputation in the market and their bigger advertising budgets allow them to dominate the market.
Poker Heaven faced similar challenges and found it difficult to compete with the bigger players and in the ended decided that it was better for it to wind up operations as it was no longer optimistic of its future. The website sent out an email earlier this month to its customers informing them that that the website would be closed from the 12th of November. Poker Heaven customers were also given the assurance that their withdrawals will be honored and a specific set of instructions were given to the players on how to go about withdrawing their funds. Players were given time till the 19th of November to withdraw funds automatically and after the 19th of Nov, they would have to follow a manual process to receive their funds.
The website has decided to send its traffic over to Betsafe.com. Players who go to the Poker Heaven website are now greeted with a message which says “We would like to thank all our customers over the years for their loyalty to Poker Heaven and hope that they chose to continue their gameplay at our chosen partner Betsafe.com – who have an amazing welcome package for Poker Heaven players only including: a huge €500 Welcome Bonus; a €2000 added Freeroll exclusively for former Poker Heaven players on 22nd November; up to 30% VIP cash back every month and 10 free spins on Starburst Casino slot”.