Poker Affiliate World, a brand belonging to iBus Media, has announced that it will be re-branded as Online Affiliate World with effect from October 20, Tuesday. The online affiliate marketplace had completely renovated its website ten months back, a move that had greatly enhanced its user friendliness.

Viktorija Antanaviciute, the Poker Affiliate World head for iBus Media, said that the purpose of the re-branding is to “develop a wider community of publishers” and to expand the company’s affiliate portfolio with offers that can satisfy all possible types of requirements. Antanaviciute said: “Our growth will continue with poker and casino programs but we are moving forward with a strong focus on sports, daily fantasy sports, finance, and trading.”

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Antanaviciute also said that the company is eager to make things very easy for publishers and to support all those who are passionate about starting a website.

Online Affiliate World has plans to introduce a larger number of verticals on its platform through the addition of extra options all through the following year. The aim is to make the website a world leader in affiliate marketing. The site will stop dealing only with programs related to gambling. Antanaviciute said: “We bring 12 years of experience and business intelligence with us from PokerNews.com and we will continue to offer a solid and strong network that will ensure the best deals on the market, deep insights, and great customer support.”

Poker Affiliate World has been around from 2005. The affiliate community considers it to be among the most comprehensive and reliable online affiliate marketplaces for products and services related to gambling. So far, Poker Affiliate World has paid more than $23,000,000 to 12,000 affiliate members.

Online Affiliate World will launch under the leadership of a highly motivated team and will focus chiefly on publishers. The aim is to maintain continuous and direct contact with publishers in a bid to build better business relationships.

According to Antanaviciute, the company is eager to make things very easy for publishers and is aware of the fact that the strength of an affiliate network greatly depends on the strength of its publishers. Owing to this, publishers are Online Affiliate Network’s “number one priority.” The company acknowledged that it owes its existence to the excellent content that its publishers provide and to the great relationship it shares with investors.

Those interested in the Online Affiliate World and its affiliate programs will find more information at onlineaffiliateworld.com.

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