Partypoker has welcomed aboard Twitch streamers Matt Staples and Hristivoje “ALLInPav” Pavlovic as its new brand ambassadors. This comes as part of a new marketing strategy to improve the poker site’s online streaming presence.
The addition of Staples and ALLInPav follows an announcement made earlier this week that partypoker is forming a new “Team Online” that will represent the brand on the Twitch streaming platform. The two streamers are the first members of Team Online, with more additions to be announced in the coming days.
Partypoker managing director Tom Waters said while they’ve previously missed the boat in the streaming sphere, the company hopes to make up for lost time by forming an elite team that has the ability to stream 24/7 engaging content.
Matt Staples
Matt is the younger brother of Twitch streamer Jaime Staples who was recently dropped as a PokerStars brand ambassador along with fellow streamer Jeff Gross. Matt has become a prominent figure on Twitch with over 52,000 followers. The 22-year-old spent the last three years growing his channel and building his bankroll by grinding micro stakes.
Last year, Matt and his brother Jamie took up a high-stakes weight prop bet made by hedge fund manager Bill Perkins. After one year, the brothers successfully completed the challenge, with the previously underweight Matt gaining 50 pounds, and Jamie losing more than 110 pounds, meeting the required same weight at 188.3 pounds. The $150,000 prize served as a bankroll boost for Matt who is continuing to make a name for himself in the online streaming space.
Sharing the good news on Twitter, Matt said he is now more motivated than ever to come up with great content on Twitch now that he has officially joined partypoker’s Team Online. The future looks bright for the poker streamer who has aspired to become a sponsored pro for years.
ALLinPav
With almost 40,000 followers, Australian-born ALLinPav has become a famous figure on Twitch. The poker streamer has a number of significant accomplishments under his belt, which include winning the Run It Up PSPC Platinum Pass contest in November 2018 which earned him the “Next Great Top Twitch Poker Streamer” title. ALLinPav’s lifetime online poker earnings have also exceeded the quarter-million mark.
Pavlovic considers the Partypoker sponsorship deal as one of his greatest achievements, and the pro said he’s excited to represent a brand that incorporates strong ethics in all its operatios. Now officially a member of Team Online, ALLInPav is more determined than ever to spread the great game of poker.
Partypoker’s new marketing strategy will see the online poker room focusing on developing high quality and engaging content on its main Twitch channel. The poker website also plans to bring high-stakes cash games to fans through invite-only streaming. Partypoker will also put up live streams on different poker topics, which will be hosted by Fedor Holz, Ludovic Geilich, Patrick Leonard and other existing Team partypoker members.
Further details on these new projects will be announced soon.
Partypoker Sponsors The Thirst Lounge
Partypoker also announced it would sponsor The Thirst Lounge, a Twitch.tv streaming platform originally launched by Bill Perkins in 2016. The Thirst Lounge streams content related to poker, lifestyle and other subjects, on a regular basis. The Thirst Lounge re-launched on Feb 14 under a new name and is now known as “The Thirst Lounge 10”. Perkins will no longer be the lone streamer. He is joined by 10 content creators from across the US and Europe, bringing with them different life experiences but with one common passion – poker.
The 10 content Thirty Lounge creators are Priesty Leng, Ebony Kenney, Jon Pardy, Adam Klein, Drew, Matt Forsythe, Justin Kelly, Voislav Ivanovski, Cat Valdes and Kelly Minkin.
The latest sponsorship deals announced by Partypoker mark a newfound commitment by the poker brand to tap into the rapidly growing poker streaming community. This comes as rival network PokerStars is continuing to cut ties with a number of popular Twitch streamers such as Jamie Staples, Jeff Gross and Kevin Martin.
Martin, the winner of Big Brother Canada 5, was sponsored by PokerStars for three years, during which he was given the opportunity to hone his skills and build his own online poker career. While Martin was disappointed in being cut, he assures his fans that his poker dream is still very much alive and will remain hopeful that partypoker might pick him up!

TightPoker Staff

TightPoker Staff

Subscriber