Partypoker was once considered to be one of the top online poker websites in the world but after Black Friday, the online poker website lost thousands of customers and became just another one of the many online poker websites out there. The online poker market has been dominated by PokerStars and 888poker, the number one and two ranked online poker websites in the world for a number of years.
Partypoker announced in 2016 that it was going to re-launch its brand and look to recapture the marketshare that it lost and turn itself into one of the top online poker websites in the world once again. The online poker website announced that it would be making changes to its online poker software, senior management and would be making a number of changes to its policies and procedures so that partypoker would become a favorite amongst players yet again.
Over the past few months, we have seen partypoker collect player feedback and then use those suggestions to make changes to its online poker room. The company has also hired veteran Mike Sexton to serve as its chairman and entrusted him with the responsibility of taking partypoker back to its heydays.
Partypoker Reaching Out To Female Poker Pros
Partypoker has decided to focus on a market segment that is pretty much neglected by most poker operators because it is an exceptionally small market. The company is looking to target female poker pros by rolling out a number of new initiatives that have been specifically designed for female poker players. Poker has always been a male dominated sport and there are very few female poker pros that have made it big in the poker world.
Partypoker believes that it can change this imbalance by creating an environment that female poker pros feel comfortable with. The company announced that it had launched a new community called ‘Partypoker Ladies’ which will give female poker pros access to a number of female only poker tournaments plus give them the opportunity to market themselves via social media channels that are female oriented. Female poker pros can take advantage of this exclusive female poker community to share their experiences, learn more about poker strategy and self-promotion and make new friends that love playing poker.
Female poker players have been hesitant to play live poker tournaments because they have felt disrespected by their male counterparts at the poker tables. Female poker pros have alleged in the past that they have faced criticism for their poker playing skills, been objectified by male players and even been subjected to derogatory sexual comments at the poker table.
Poker – A Male Dominated Game
The imbalance between male and female poker pros can be seen from the latest 2017 World Series of Poker (WSOP) Main Event. The WSOP Main Event is arguably the most popular poker event in the world as it gives players the chance to become millionaires overnight. Yet the WSOP Main Event saw a very poor turnout for female poker pros. There were 7,221 poker players from all over the world who registered for the WSOP Main Event which had a buy-in of $10,000. Out of these 7,221 players, only 267 were female poker pros – roughly 3.7 percent of the playing field. More alarmingly, there was only 1 female poker pro who was in the age group of 21 to 25.  These stats show that the game of poker does not have a lot of appeal right now with young female poker pros.
Partypoker Promoting Ladies Only Events
Partypoker is trying to change that market imbalance by launching a number of new ladies only events at both its live poker and online poker tournaments. This year, party poker has staged ladies only events at its partypoker LIVE Grand Prix Killarney and its partypoker MILLIONS event which took place at the Dusk Till Dawn casino in April 2017. The company has also created a special ladies only event that will take place during its ongoing Powerfest online series. The Powerfest Ladies event has a buy-in for $109 and comes with a guaranteed prize pool of $10,000.
The event which takes place on Sep 24 has had very few player registrations, which means that there will not be a lot of competition, making it easy for one of the female poker pros to walk away with a nice cash prize.

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