Nevada is the gambling capital for the United States but the same cannot be said when it comes to online poker. While Nevada’s online poker industry has been legalized longer than all of the other licensed states, online poker hasn’t had a great run in Nevada.
The market is currently dominated by the WSOP and poker players in Nevada don’t have a lot of options. All this could change very quickly as reports have surfaced that partypoker is planning on entering the Nevada market.
GVC Applies For Interactive License
Partypoker has a presence in New Jersey in partnership with the MGM owned Borgata Casino in Atlantic City. The second biggest online poker room in the world has its sights on Nevada after reports surfaced that its parent company GVC Holdings has applied for an interactive gaming license to the Nevada Gaming Control Board (NGCB) earlier this month.
The main focus behind GVC Holding’s license application is a push to launch a sports betting platform in Nevada. GVC Holdings has partnered with MGM Resorts and will launch ‘Roar Digital’ once it gets its license approved. The fact that the words ‘interactive license’ was used in the application, tells us that GVC Holdings has more than just sports betting on its agenda.
The words interactive gaming is generally used in Nevada to describe online gambling and more specifically an online poker offering. The NGCB has already voted 2-1 in favour of a license approval and it will now be up to the Nevada Gaming Commission (NGC) to provide the final license approval.
GVC received a 2-1 vote at the NGCB meeting because one board member wasn’t happy over the fact that Ladbrokes was running an online gambling operation in Turkey which iGaming is legal. GVC Holdings is the parent company of Ladbrokes which it bought in March 2018. GVC has since moved on from running such operations in Turkey and this was good enough for two board members to vote in favour of granting the company a Nevada license.
Nevada Will Investigate GVC
Should GVC Holdings get approval from the NGC and receive its interactive gaming license, the company will be subject to a 2 year investigation as per state regulations. The company will have a provision license during these 2 years and will have to pay out $100,000 in order to finance its own investigation.
During this two year provisional license period, GVC Holdings and its Nevada operations will have to make sure that they fully comply with all gaming regulations in order not to get flagged and get it’s licensed revoked.
Partypoker Looking To Dominate
Partypoker has had a mighty resurgence since 2016 after senior management decided that it was time to make a renewed push to becoming one of the most prominent online poker rooms in the world. Those efforts have paid off well as partypoker has been recognized as the EGR Poker Operator of the Year in 2017 and 2018.
Partypoker has also surpassed 888poker earlier this year for being the second biggest online poker brand in the world. Partypoker has a lofty goal of dethroning PokerStars from the number on spot and an entry into Nevada would be a big success for the brand.
No PokerStars In Nevada  
PokerStars does not have a presence in Nevada because the online poker room has struggled to get a license. Due to its history of offering unlicensed online poker games, the state gaming regulator isn’t willing to approve a license at this point of time.
This gives partypoker the perfect opportunity to enter Nevada and establish itself as a dominant force in the online poker market. It’s main competitor is the WSOP and the competition between the two online poker rooms will be good for poker players in the state.
What will attract partypoker to Nevada is the opportunity of shared liquidity. While the DoJ is making moves to ban interstate liquidity, partypoker remains hopeful that it will be able to service all markets due to the interstate online poker agreement.
Partypoker has a strong presence in New Jersey which is a much bigger market than Nevada. Should partypoker gain access to Nevada, it will also set its sights on Pennsylvania which is set to launch online gambling operations in the coming months.

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