PartyGaming, operator of online poker room PartyPoker.com, reported Thursday that its corporate and social responsibility credentials have been endorsed by four important organizations in the gaming industry.
The first, the FTSE4Good Index, is something that PartyGaming had already been a member of, but it is still important that its membership was retained.  The FTSE Group is a London-based provider of stock market indices and investment data, most well-known for its FTSE 100 and FTSE 250 Indices.  With the FTSE4Good Index, the organization aims to track the performance of companies that meet certain corporate responsibility standards, as well as facilitate investment in the companies that are included in the index.  Criteria for membership in FTSE4Good include supporting human rights, ensuring strong labor standards, and combating bribery, to name a few.
Next, there is the Gambling Research, Education and Treatment (GREaT) Foundation, which bestowed upon PartyGaming its Gold Award.  The GREaT Foundation was originally formed in 2002 as a charity (under the name Responsibility in Gambling Trust) and was Britain’s largest funding body with goal of taking on problem gambling.  The Gold Award recognizes the largest donors to GREaT.  Other winners of the award include Ladbrokes, William Hill, Betfair, and the Rank Group, which won the GREaT Foundation’s Donor of the Year Award.
The e-Commerce and Online Gaming Regulation and Assurance (eCOGRA), has awarded PartyPartners its eCOGRA Affiliate Trust Seal.  PartyPartners is PartyGaming’s affiliate marketing program, and by winning the award, it has shown that deals with affiliate partners with the utmost fairness.  eCOGRA was formed in 2003 by online gaming firms Microgaming and 888 in 2003 as a industry-wide body to protect players.  Though created by gambling companies, it is completely independent from its founding members, which is important for the organization’s integrity.
Finally, PartyGaming has been certified by GamCare for the sixth consecutive year.  According to its site, GamCare is the “leading provider of information, advice, support and free counseling for the prevention and treatment of problem gambling.”  Interestingly, GamCare does not lobby against legal, responsible gambling.  Instead, it opts to educate people about the social impact of gambling, promote a responsible approach to gambling, and assist those with gambling problems.
In a press release, GamCare Chief Executive Andy McLellan said, “I am delighted to be able to renew PartyGaming’s GamCare Certification in public recognition of their longstanding commitment to player protection. Players who choose PartyGaming have the assurance from GamCare Certification that there are appropriate measures in place to help them gamble responsibly and that the right advice is there for anyone who wants to know more about staying in control.”
As is apparent by the widespread recognition, PartyGaming takes social responsibility seriously.  On the Responsibility page of its website, the company states:
“Attaining high standards and being professional and ethical is not an option; it is a ‘must do’ if we are to achieve our long-term objectives. As a purely online business, we recognize the risks and potential damage to our business and reputation if we fail to meet anything less than the highest standards of professional and ethical conduct…”

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