For quite some time now, Party Poker’s loyalty program has been amongst the most convoluted and confusing in online poker. It seemed as if you needed a dual Ph. D in Mathematics and Classics to interpret the rules, and even after you thought you got a handle on things after three days of reading, you realized that you transposed a digit somewhere and had to start all over.
Fortunately, it looks like all that is about to end, as a Party Poker representative announced on a popular internet poker forum that Party Poker is scheduled to roll out a brand new loyalty program this week.
Gone is the lunacy of:
Separate Party Points, Loyalty Points, and Reward Points. When a loyalty program’s terms and conditions begin with nine line items explaining the differences between these things, you know you are in trouble.
Vested and unvested points. What you earn is what you get.
Inactivity penalties and vacation options.
If everything works according to plan, the new Party Poker loyalty program will be streamlined and straightforward. According to Party Poker, the new scheme will be more rewarding to players, as well, but I suppose that is up to the math whizzes to figure out for sure.
With the new system, rather than having loyalty levels Jack, Queen, King, Ace, Deuce, the sublevels within those (one through four), and all of the associated multipliers, there will simply be five package levels: Bronze, Silver, Gold, Palladium, and Palladium Elite.
To get to Bronze, players must earn 200 PartyPoints. 1,500 Points gets you to Silver, 12,000 are need for Gold, 30,000 for Palladium, and a whopping 150,000 Points are needed to reach Palladium Elite. At each Package Level, Points may be exchanged for cash, at better exchange rates for higher levels. Additionally, at the Silver, Gold, and Palladium levels, Points can also be exchanged for Party Poker bonuses at twice the rate of straight cash (thus Party Poker is rewarding you for choosing an option that requires you to earn more Points, as the bonuses are not released immediately). One nice thing that the Party Poker representative noted is that any PartyPoints you accumulate while earning a purchased bonus can be used to purchase the next one. Points will also be able to be exchanged for tournament entries.
Points do not expire as long as you keep playing at Party Poker. The representative qualified this by saying that as long as you play at your traditional rates, your points won’t expire. That sounds a little odd, but we’ll wait and see on that one.
Additionally, he said that Points promotions such as double points and happy hours will be more frequent, so players will have more opportunities to climb the loyalty ladder quickly.
For heavy players, Party Poker will introduce the Palladium Lounge, which is a special VIP club for those who earn 5,000 PartyPoints a month. Lounge members will supposedly receive customer care on a more personal level, exclusive promotions, increased deposit limits, and free cash outs. A VIP message forum will also be launched. For the “V” VIP’s, there will be the Palladium Lounge Elite. To earn access to this club, you must earn 300,000 Points in a year and continue to earn 75,000 per quarter. The Elite lounge will offer bigger promotions, exclusive events, and other opportunities.
Of course, many will fret over what will happen to all the Points they have already earned in the old loyalty scheme. Party Poker will convert Reward points (not counting the multiplier, so this is only the Reward points that were actually “earned”) into PartyPoints in the new system. Many players will be better off in the new system immediately because of this. For those that would be worse off (would qualify for a smaller cash exchange in the new system), their points will be topped off to get them to an equivalent Points level.
It is unlikely that the new Party Poker loyalty system will be 100 percent flawless and I am sure that there will be downsides to it compared to the old scheme and schemes at other online poker rooms. For instance, some players on poker forums have already started calculating their potential rewards and have determined that the best they can hope for is a relatively low rakeback equivalent. Also, there is a massive chasm between the Palladium and Palladium Elite levels that, to some, makes it not worth the effort to earn Elite status. Regardless of the inevitable drawbacks, however, it does appear that Party Poker’s new loyalty system will be much less cryptic and much more user friendly than its predecessor.