New Jersey’s newly regulated online gambling industry is now around two weeks old, and its second week was much better than the first. Geolocation technology was stabilized and several deposit options were introduced during the second week, as a result of which player traffic increased. Newly launched mobile poker apps and attractive promotions could also be the reasons for the gradual increase in player traffic.
Although the industry is moving in a positive direction, Senator Jim Whelan says that it will not generate the $160 million it is expected to generate over the next seven months. Whelan predicts that player base will be built more gradually than expected.
Owing to low credit card acceptance rates, players are using eWallets such as Skrill, which function as middlemen between online merchants and the consumer’s bank, or ACH transfers, which enable players to move funds directly from their bank accounts to their online poker accounts. Meanwhile major US banks such as Bank of America and Wells Fargo are still not processing gambling related funds.
Last week, WSOP.com and 888 Poker launched mobile poker apps into the New Jersey market. Players can download these apps free of charge at iTunes. These apps allow players to access the SnG’s, cash poker games, and multi-table tournaments offered at the online poker rooms on their mobile devices. Some players have also complained that the apps work only with WiFi connections and geolocation is still an issue. Currently, the app is compatible only with iOS devices, but a WSOP.com representative says that the company will release an app for Android soon.
The industry is dealing well with its geolocation problems. Last week, around 12 percent of players attempting to register experienced issues with geolocation, but this week, the percentage has gone down to 10 percent.
New Jersey players can also look forward to lucrative poker promotions as Party Poker has launched one called New Jersey’s Next Poker Millionaire. Newly registered players will be gifted a couple to tickets to the semi-final event, a freeroll that will be run on Sundays at 6:30 p.m.
Semi-final winners will then be invited to take part in a Sit ‘N’ Go tournament, which will be held in Borgata. The winner will be given prizes worth a million dollars. As many as 2000 players are competing for the top prize, especially as Party Poker is giving away cash prizes to the top 378 players of this event.