In an interview with Gambling Intelligence, Per Eriksson, the new CEO of Net Entertainment, the prominent supplier of online casino gaming software, said that the Swedish firm is taking rapid steps toward the UK gaming market.

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Eriksson, who had taken over six weeks back, said that Net Entertainment was gearing up for a plunge in the UK gaming market, in preparation for which it was making technical modifications in its platform.

Net Entertainment, which reported a revenue increase of 34 percent during the first quarter, says that this is just a small portion of the profit it is going to generate by the fourth quarter of this fiscal year after it enters the lucrative gaming market in the UK. Since slot machine games, which comprise a major portion of the portfolio at Net Entertainment, are legal within the UK, Net Entertainment is sure to rake in huge profits when it introduces its famous slot machine games through companies such as Harrys Casino, which signed a deal with Net Entertainment in Oct 2011. Shortly thereafter, Sky Bet also got into a partnership deal with Net Entertainment.

Sky Bet has also revealed its intention to integrate Net Entertainment games into its portfolio and Eriksson feels that other UK groups will soon follow in the footsteps of Sky Bet.

Early this year, Net Entertainment introduced its NetEnt Touch mobile gaming platform, which immediately became popular. CasinoEuro, a part of Betsson, as well as another Swedish operator are already using this product, and Eriksson feels that the product will soon be widely used in the mobile gaming sector. He said, “The market is really demanding our games on mobile.”

Meanwhile, Net Entertainment has successfully entered the Italian gaming market, and in spite of the fact that only six of Net Entertainment’s eight partners have actually gone live, the company reported excellent revenue during the first quarter of the fiscal year.

Besides, the government of Italy is yet to legalize slots, indicating that Net Entertainment is going to make huge profits once the Italian government legalizes slot gaming. Eriksson says, “Italy is fantastic, but it has rarely begun.”

Net Entertainment is fully confident that it will be just as successful in the United Kingdom as it is in Italy. In fact, it hopes to be more successful because the slot gaming is perfectly legal in the UK. One can, therefore, expect Net Entertainment’s report for Q1 of 2013 to be exceptionally brilliant.

Tight Poker Staff

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Tight Poker Staff

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For nearly two decades, we’ve provided the best in class for poker site reviews, top online poker bonuses, strategy tips, poker news, and exclusive free poker content.  Consisting of a team of poker and gambling experts, we deliver the best online poker brand experience for players of all levels, from the fish to the sharks.
For nearly two decades, we’ve provided the best in class for poker site reviews, top online poker bonuses, strategy tips, poker news, and exclusive free poker content.  Consisting of a team of poker and gambling experts, we deliver the best online poker brand experience for players of all levels, from the fish to the sharks.