Earlier last month PartyGaming announced it would be launching an extensive marketing campaign to promote its online casino as well as its popular PartyPoker online poker room.  The campaign slogan, “Feel It”, was designed to encapsulate the rush of making a big bet, a big bluff, or winning a big hand.  The campaign, which is expected to turn up everywhere from billboards, television commercials and online, is one of the largest marketing endeavors PartyGaming has undertaken in a while and the company appears to be taking added steps to ensure its success.

The online gaming company recently brought in two new hires to bolster their marketing efforts after the previous Chief Marketing Officer Jon Salmon stepped down from his position after only ten months at the helm.  First, PartyGaming hired Jack Welch of Centrebet to take on Salmon’s position as CMO.  The Australian-based Centrebet is best known for its online sports book, but the site also offers casino games and an online poker room.  This will mark the second time Welch will work with PartyPoker’s current Chief Executive Officer Jim Ryan.  Both previously worked for Excapsa, a company that develops internet gaming software.
PartyGaming was not done revamping their marketing team though.  Late last week the company announced that Matt Robinson would also be joining PartyGaming and leading up their UK marketing efforts.  Prior to joining PartyGaming, Robinson spent the past five years working for one of the company’s chief rivals, 888.com.  The now former vice president of 888.com brand marketing helped to launch the brand in the UK and cement 888 Holdings Casino-on-Demand online casino’s status as the largest online gaming site in the world. 888 holdings announced they have yet to find a replacement for Robinson.
Both Robinson and Welch will likely find themselves busy in their new roles at PartyGaming as the company continues to acquire other online gaming entities and develop numerous business to business ventures.  In addition to developing the new Five brand casino for British television network Channel Five, PartyGaming recently acquired Cashcade, an online bingo site.
Rumors of the Cashcade buyout have swirled for a couple of months now and PartyGaming confirmed the acquisition just last week.  PartyGaming purchased Cashcade Ltd for an initial payment of £71.9 million with the possibility of up to an additional £24 million dependant upon Cashcade’s future performance.
In a press release announcing the official acquisition Jim Ryan explained the business rationale behind the buyout.  “Cashcade provides us with an excellent platform to build a meaningful share of the $1.5 billion global online bingo market,” Ryan explained.  “Our longer-term strategic objective is to become the market-leader in online poker, casino, sports and bingo.”

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