Adda52.com is the biggest online poker website in India and has grown tremendously during the last couple of years as the company has formed with a number of key domestic and international poker brands including the World Poker Tour (WPT).
The company entered into a twelve month partnership with Bangalore’s Rockets Poker Room last year and the partnership appeared to be mutually beneficial for both parties. The partnership resulted in the rebranding of the Bangalore based poker room which was labelled as the Adda52 Live, Rockets Poker Room.
However, Adda52.com decided not to renew the contract with Rockets Poker Room which was a bit of let down for the Bangalore based poker room. One of the main reasons why Adda52 decided not to renew its contract with the poker room was because of the departure of one of the two key operating partners, Praveen Dwarkanath who played a major role in sealing the partnership with Rockets Poker Room and Adda52.
Dwarkanath was instrumental in bringing in key poker reforms to Bangalore’s poker scene and was also responsible for implementing the cash only policy. He resigned from Rockets Poker Room and joined a new online poker site called Poker Ninja in an attempt to pursue some of his other passions and dreams. His departure has shaken the confidence of Adda52 management.
In a statement, Anuj Gupta, Founder and CEO of Adda52 said “The association was for a year and we enjoyed the experience. We would like the new management of Rockets poker room to settle down and then explore any synergies later. Gupta also confirmed that Adda52 would continue to expand in Bangalore and is “exploring what is the right way to provide the best live experience to poker players in Bangalore and other cities”.
Bangalore is one of the more cosmopolitan cities in India and is the hub for India’s information technology industry. The city has a huge demography of young people in the age group of 21 to 35 who tend to be the ones who like to play poker. Adda52 continues to launch a number of online tournaments with high stakes guarantees in an effort to capture as much market share as possible.
The company has a better chance of penetrating the market in Bangalore by partnering with a local poker room but unless Rockets poker room can prove that its internal issues are sorted, Adda52 might be on the lookout for a new partner in Bangalore.