Nevada’s online poker market is almost forgotten now that New Jersey has launched its online gambling sites. Currently, Nevada has only two licensed online poker rooms—WSOP.com and Ultimate Poker, and as the market matures, the traffic to both sites continues to fall. While a third Nevada online poker room might create fresh excitement and more traffic, Nevada residents appear to be bored with the subject of online poker.
Three companies might launch online poker rooms in Nevada in the near future—Z4 Poker, South Point Poker, and All American Poker Network (AAPN). David Colvin is the owner of both Z4 and its partner Siena Hotel Spa, which is based in Reno. Although Caesars has casino properties in Reno, they do not accept cash deposits for WSOP.com. On the other hand, Station Casinos, which owns the Ultimate Poker brand, does not have any property in Reno. This puts Z4 at a slight advantage over Ultimate Poker and WSOP.com and might help the brand get more traffic from North Nevada.
South Point Poker, which has partnered with Real Gaming, is a brand belonging to South Point, which recently launched sports betting apps in Nevada in partnership with Cannery and Rampart, two local casinos. Although the company’s sports betting app is excellent, this does not guarantee the success of any online poker platform it might launch.
The AAPN belongs to 888, which has formed partnership deals with Treasure Island, Golden Gaming, and Wynn. While Golden Gaming is capable of attracting local people, Wynn and Treasure Island are not brands that appeal to local players in Nevada. Besides, one of the biggest disadvantages of 888 is that its software is not compatible with the WSOP software, preventing players from opening both sites simultaneously.
An online poker consultant in Nevada recently revealed the idea that local players are worth more to Nevada’s online poker rooms than tourists. Customers who are able to play consistently from home definitely have a greater lifetime value than visitors who do so only at peak times. Besides, those who travel all the way to Nevada just to play poker online are professionals who win all the time, which is damaging to the state’s online poker ecosystem.
In future, Nevada might be an attractive place for startups who want to show that proprietary software can also become successful. Lawmakers could also approve products made within the country and capable of generating jobs for local people.