Full Tilt Poker, which will be celebrating its first re-launch anniversary in three weeks, now occupies the sixth rank as far as international traffic to its cash games is concerned. The online poker room once used to be the second biggest online poker room in the world.
PokerScout says that Full Tilt Poker rapidly fell from the fourth to the sixth place because traffic to its cash games decreased by 5 percent last week. Just before re-launching Full Tilt Poker on November 6, 2012, the online poker room’s new owner Rational Group, which also owns PokerStars, as well as several industry experts, predicted that Full Tilt Poker will continue holding the second rank it had always held before the federal government cracked down on it on April 15, 2011.
Full Tilt Poker did trot close behind its sister site PokerStars for a major part of last year. But now it appears as if poker players are tired of playing at the re-launched online poker room. Poker players are now more interested in the skins on the iPoker Network, Party Poker, 888 Poker, and event PokerStars Italian offerings. The above mentioned online poker rooms occupy the second to the fifth ranks in global player traffic.
However, one cannot expect Full Tilt Poker to do nothing about this. The online poker room is sure to launch some brand new marketing strategies in a bid to win back some of its lost traffic.
Meanwhile, the iPoker Network has firmly established itself in the second rank. Its weekly average cash game traffic is 250 players more than that of 888 Poker.
Ever since it launched its upgraded software recently, Party Poker has begun attracting a lot of attention from poker players although 8 percent of its players left the site because of glitches in its upgraded software. The Party Poker team is working hard to make sure that it does not lose any more players because of bugs in the software.
Traffic to US-facing online poker rooms has also gone up by 2 percent perhaps because of the partial shutdown of US government offices. Probably, idle workers have been spending their time playing online poker.
Overall, the industry witnessed a one percent rise in cash game traffic, but this is to be expected at this time of the year. On the downside, player traffic has reduced 10 percent from what it was during the corresponding period last year.