Coolbet is holding their very first live poker tournament in Tallinn, Estonia in celebration of their Coolbet Poker launch. Coolbet Open 2018 will be held at the Olympic Park Casino in the Estonian capital of Tallinn from May 2 to 6, and will offer 27 exciting events that will cater to just about every type of poker player.
Coolbet Open 2017
Coolbet entered the market in May 2016, offering online casino games and sports-betting to Scandinavian and Estonian markets. The site was founded by NordicBet founder Jan Svendsen and was built entirely from scratch, unlike other casino platforms nowadays who rely on products already available in the market. Some of their biggest products were sports betting, casino games, and virtual sports which are in huge demand in Norway, Sweden, Estonia, and Finland markets.
In a short period of time, the brand was able to grow its player base exponentially and add new products into its offerings. The casino made a strong impression in the market and was recognized at the 10th International Gaming Awards where Coolbet received the Start-up of the Year 2017 award.
The brand introduced the very first Coolbet Open in May 2017 where they held a month-long lineup of tough competitions and festivities for their players. The events encompassed different events in the sports and fantasy sports arena and was well received by the players.
Coolbet Adds Poker Offering
Thomas Pasgaard Hviid, Poker Manager of Coolbet, says that while poker is not as popular as it was a decade ago, live circuit and online poker tournaments are slowly growing in popularity once again. As a result, Coolbet decided to add poker to their list of offerings. In February 2018, they introduced Coolbet Poker, so Coolbet players can start playing online poker with the rest of the world.
During its launch, Coolbet created a four-week long campaign with more than €1000 in prizes every day. It was also during that time that they announced the Coolbet Open 2018 and stated that unlike the previous edition which offering sporting events, the 2018 festival will be a live poker-centric event.
Coolbet Open 2018
Inspired by the Battle of Malta, Coolbet Open 2018 is a live poker tournament that features a variety of action-packed events, including a €550 Coolbet Main Event. As per tradition in live poker tournaments, the Main Event is the highlight of the festival. The Main Event format at Coolbet Open 2018 will allow players to re-enter as many times as they want before Day 2 starts. Players will start in the deep-stack event with 30,000 chips, and will battle it out from May 2 to May 5 until only one rises to the top.
Those who want to get into the Main Event but are finding it difficult to raise the buy-in have the option of getting a Main Event seat via the May 2 free-buy satellite event. Coolbet is also running a number of online satellites where another 50 additional seats will be awarded.
Apart from the Main Event, there are also plenty of other exciting events on offer which include the PLO Bounty, NLHE Deepstack, 5 Card PLO Turbo, Coolbet Six-Max, Open Face Chinese Pineapple, and the Coolbet & European Poker Girls Ladies Event.
Hviid says that the company has high expectations for the Coolbet Open 2018 and are expecting more than 300 players to come and join the festivities. Players from Estonia, Finland, Norway and Sweden are expected to show up but Coolbest is also expecting to attract poker players from Latvia and the US to play at the Coolbet Open. The brand expects player buy-ins to raise a prize pool of around €200,000 and the company will kick-in an additional €300,000.
Olympic Park Casino
According to Hviid, they have chosen to hold their very first poker tournament at the Olympic Park Casino for its experience in handling huge tournaments.  Hviid expects that after the success of the first Coolbet Open 2018, they can follow-up with another festival in October.
In a statement, Hviid said, “Our players have been craving for us to launch a poker festival and we believe it’s important to show our players who are behind the company and we couldn’t find a better forum than getting them over to Tallinn and giving them the best experience possible in our hometown!”

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