According to a recent agreement signed between Playtech and Betfair, the latter will be enabled to operate real money online poker services in regulated markets, which it cannot access at present.

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Betfair is one of the skins on the Ongame Poker Network, which is now put up for sale. The Las Vegas based Shuffle Master decided at the last minute not to acquire Ongame Network from Digital Entertainment Plc, the world’s largest online gambling company. Gavin Issacs, CEO of Shuffle Master, said, “It has become evident to us that Ongame’s operations post-acquisition will not achieve the near-term results we initially expected and will require a larger ongoing investment than anticipated.” is now trying to sell the network to other interested parties such as Bet24 and Gala Coral.  The company stated, “The sale of surplus assets, including Ongame, remains a core part of’s strategy. is re-engaging with other third parties that have expressed an interest in acquiring Ongame. will make a further announcement as and when appropriate.”

Betfair will now offer online poker through Playtech in Spain, which regulated its online poker gaming industry early this year, toward the close of October. Betfair is also mulling over gaining entry into Italy.

Ian Chuter, Betfair director for group operations, said, “Betfair has built a strong relationship with Playtech over a number of years and after a full evaluation of the available options, they were the logical choice for providing us with what we now need. This deal allows us to offer a compliant Poker solution in markets where historically we have not been able to and the wider agreement is further evidence of how serious we are in providing our customers with a high quality one-stop shop for all their betting needs.”

Playtech had also announced an agreement with BetClic Everest Group, according to which Everest Poker will become part of the iPoker Network. and will give up their proprietary software and join other iPoker skins such as Titan Poker, Paddy Power Poker, and William Hill Poker. BetClic Everest Group said that this move will enable it to focus on the marketing aspect of its business.

Mor Weiser, chief executive of Playtech, said, “The French market remains a priority market for us. We believe that the combination of BetClick-Everest Group, one of the leading operators in the French market, our technology solutions reinforces our strategy on regulated markets.”

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