Attack Poker has announced a partnership deal with Bellator MMA last week. It makes Attack Poker, which is based in Las Vegas, Bellator MMA’s official online gambling partner.
Both Bellator MMA and Attack Poker feel that the deal will help them achieve their goals, as according to the terms of the deal, each has to put in efforts to promote the other. Attack Poker has already begun promoting Bellator MMA. Players who visit the official website of Attack Poker, a free play online poker room, will see a huge banner promoting a ticket giveaway to the next event of Bellator MMA, which is slated to be held on Feb 28.
Bellator MMA will also promote Attack Poker among its fans. The company has already announced that it will feature Attack Poker’s logo in its cage, where its mixed martial arts fights are held. Bellator also plans to launch a special award called “Attack of the Night” in honor of its new partner. This award will be given away to the MMA fighter who proves to have the “most explosive finish or technique.”
Bjorn Rebney, CEO and chairman of Bellator MMA, said that he is delighted with the deal and that he is looking forward to a good partnership with Attack Poker. He said: “Our partnership with Attack Poker speaks directly to our focus of aligning with innovative industry leaders. Attack Poker’s distinctive and consumer interactive approach to free-to-play poker is what positions them as a leader in the online gaming industry and it’s what made them our top choice to align our brand with.”
The newly signed partnership deal clearly indicates that the companies want to strengthen their positions in their respective industries. The MMA world considers Bellator to be the world’s second biggest MMA organization, while the first biggest is the Ultimate Fighting Championship (UFC). Bellator MMA hopes that its partnership with Attack Poker will make it more visible to poker players throughout the country. Attack Poker will also benefit as it will become visible to MMA viewers and get free-to-air TV time as Bellator events are broadcast on Spike and have more than a million viewers. If Attack Poker plans to launch real money poker services, increasing brand awareness in this manner is sure to help it in future.
The companies say that the partnership will last for multiple years although finer details have not yet been revealed to the public.