This year has brought in its share of collaborations and mergers, but this week’s newest member to the bandwagon is Aristocrat Technologies. The company has made its mark in the Poker world by providing its customers, premium casino management and online gaming solutions, which also includes electronic gaming machines. With licenses from over 200 regulators, the company has its hold over 90 countries.
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Aristocrat made a move this week by strengthening its vows of solidarity with Shuffle Master Inc. and Ongame Network. The move is meant to give an added edge to its already-established iGaming Platform called nLive. Ongame Network is supposed to render its content that would further enhance the company’s game pool of 30 proprietary games. However, Ongame’s involvement doesn’t end with just the cosmetic facelift it would providenLive, but also allow operators a larger chunk of the game’s network.
Ongame Network is one of the world’s largest B2B providers with a hold over 25 of the Poker biggies and operators. Shuffle Master Inc. on the other hand is a premium gaming supplier that aims to bring in fun games for the players with the operator’s profit in mind. Today, Ongame has found its place as a preferred solution provider with Aristocrat’s Vice President of Systems Sales and Marketing Kelly Shaw praising the company’s move to enhance the viability of nLive.
He further added, “We have already begun work on integrating the Ongame poker solution into our nLive platform, and it is our intent to offer customers the opportunity to participate in a combined liquidity pool that will be beneficial to their customers and to the operators themselves.” The collaboration promises to give operators nLive’s usability and Ongame’s Poker content.
The move has already given Aristocrat a big push in terms of enhancing its odds in the poker world – an action that lead Aristocrat’s nLive to become the first ever Internet Gaming System to make the 20 Most Innovative Gaming Technology Products 2011. nLive is a state of the art comprehensive solution that enables casinos to take their products to players online. However, the company doesn’t stake its claim on nLive over at the online Poker world. Instead, they allow casino players to experience nLive all for themselves. Further turning up the heat, nLiveLink, takes online casino to nLive’s land-based CMS via Aristocrat Oasis 360 – casino management system. Ongame Network was purchased from by by Shuffle Master Inc.

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