The poker boom in the early 2000s resulted in massive poker revenue for Nevada poker rooms as throngs of players took to the live felt to see if they could turn into an overnight success. The growth of the poker industry in Nevada helped to generate massive revenue for the state and boost the revenues of Las Vegas casinos.
In a span of just three years, the number of poker rooms in Nevada increased from 74 in 2004 to 109 in 2007. Poker players from all over the world flocked to the Strip or even downtown Vegas, to enjoy their favorite game.
David Schwartz, who directs the Center for Gaming Research at UNLV said Las Vegas turned into the global poker hotspot, frequented by some of the world’s best poker players. If you had the money, you could even compete some of the best poker players in the world at one table.
The Dark Days of Poker
However, the so-called poker boom was only short-lived, after the US government enacted the Unlawful Internet Gambling Enforcement Act of 2006 which made online poker illegal. It led to “Black Friday”, where the three biggest online poker websites serving US players were forced to halt their US operations. As a result, the number of poker players coming to Vegas suffered a significant decline as they were only limited to land based poker games.
While casinos initially managed to deal with the problem by setting up slot machines inside poker rooms, the industry simply had a difficult time recovering, and since then, dozens of poker rooms have decided to cease operations. From 107 in 2008, there are just 55 rooms currently operating in Nevada as most poker rooms have suffered due to a lack of business. One poker room has stood strong amid these challenges and continues to do well and that is the Aria.
Aria’s Success Continues
Aria opened in 2009 and has since become among the leading poker destinations in Vegas. A lot of players, both locals and tourists, as well as popular poker pros, are impressed with the state-of-the-art room which houses 24 tables and a luxurious section for high rollers, previously labeled the “Ivey’s Room“, honoring poker legend Phil Ivey.
Aria is a favorite spot among the game’s most well-known players and personalities, including poker vlogger Andrew Neeme. The Michigan native is particularly amazed with Aria’s excellent food and staff, and the great convenience it offers. The room is located right outside the casino, and is simply a walking distance to valet and self parking. Apart from that, delicious food is just accessible and can be delivered to your table while you play.
The overall look of the room is also praiseworthy, with features reminiscent of the hugely popular Bobby’s Room. Neeme said Aria’s poker room was built with careful consideration of important aspects, such as design and location, as well as staffing. Anyone who comes to visit the venue is treated to a world-class poker experience.
Those into cash games also have their place at Aria, as the venue also runs these games 24/7, with higher-stakes available during busy weekends.
These features make Aria among the busiest poker rooms in Vegas, according to Vice President of Hotel Operations Shannon McCallum. The tables are always full, and a lot of people are willing to wait for their turn to go in.
PokerGO Studio
While Neeme acknowledges that the waiting list can come across as a bit of a drawback for Aria, the room has prepared a secondary space for players — the state-of-the-art PokerGO studio. The PokerGO studio just opened last year, and is located outside the main casino. The venue streams live poker as well as esports events.
Since opening in May 2018, the studio has played host to a number of huge events, giving away over $56 million in prize money thus far. Poker hall of famer Daniel Negreanu is one of the high-profile players who frequently visit the 10,000 square foot studio. The former all-time money list leader said PokerGO’s location and high-end design and amenities are simply perfect, making it a stand out among the rooms on the Strip.

This site is registered on as a development site.