Poker pro Andrew Lichtenberger is reasonably well known on the poker circuit for his accomplishments in both live and online poker. Lichtenberger has won more than $8.5 million in career prize money based on the Hendon Mob and is rated 53rd on the Global Poker Index ranking.

Lichtenberger who uses the handle ‘luckychewy’ for his online poker gaming will definitely become more well known in the poker community as the poker pro recently took to twitter to announce the launch of his new poker website called LuckyChewyPoker.com. The website is currently offering only play money gaming and is offering players a beta version for testing as of now.

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The LuckyChewyPoker.com promotes fair gaming and is tested by independent gaming company iTech labs and uses Random Number Generation to ensure that fair gaming standards are met at all times. The online poker website also complies with the UK Gambling Commission’s standard for remote gaming.

In a statement, Lichtenberger said “Our vision is simple – a poker site by the players for the players with low rake and great rewards. We have been sharing our platform with the international gaming community and intend to create as large a player pool as international laws allow for. We will have more updates and exciting news to share with regards to real money licensing and legislation in the times to come as well. We are excited to continue to promote and share the game we all love.”

The Lucky Chewy website also has a special community called PGT which stands for the Poker, Gaming and Trading Social Community. The community is similar to a forum allowing users to create groups, post blogs, advertisements and start discussions on topics of their choice. There is also a featured news section that publishes some of the latest industry news.

The online poker industry is one of the most competitive online gaming niches and most of the smaller players find it extremely difficult to survive for a lengthy period of time as the bigger operators such as PokerStars and 888poker dominate the market and make it hard for the smaller online poker websites to make any profits.

Lichtenberger is looking to cater to a specific niche of online poker players that will feel more at home playing at a smaller website. The website is currently running a number of daily tournaments such as Chewy’s Daily Heads up $22, the 6-Max Showdown and the Midnight Masters.

This site is registered on wpml.org as a development site.