Americas Cardroom (ACR) is one of the smaller poker rooms that has its own set of dedicated players. ACR has started to take make bigger moves in the online poker market in the last few months as they look to promote their brand and capture a bigger percentage of the market.
ACR has come out with some big poker tournaments with some massive guarantees in recent months to get poker players to notice the brand. Their latest move to strengthen their brand image is through a renewed partnership with OpenFortune.
ACR – OpenFortune Partnership  
ACR and OpenFortune entered into a partnership last year but it never created any noise in the market. The two companies decided to renew their contract for another 12 months and this time around, it is making news in the poker world.
The partnership with OpenFortune does come as a bit of a surprise given the fact that OpenFortune makes cookies! To be more specific, OpenFortune makes fortune cookies and supplies over 1 billion fortune cookies every year to a network of over 21,000 restaurants all across the United States.
The new partnership is for a one-year period and both companies are happy as they complement each other’s goals. They put out a joint statement explaining this new partnership.
In a statement, Michael Harris, representing ACR said “People believe that their fortune cookie brings them luck.  We saw a natural fit with fortune cookies and playing poker. OpenFortune’s scale, and its ability to place QR codes on the slips, allows Americas Cardroom to drive awareness, online engagement, and new player registrations. We are very excited to continue this momentum.”
The partnership will see OpenFortune use ACR branding packaging on their cookies. All of ACR cookies will have lucky numbers on the front cover along with a fortune-changing message. The ACR branding will feature on the back and will also have a QR code.
The fortune cookie used in the press release had a ‘Change your thoughts, Change your fortune’ line on the front of the cookie cover while the back had ‘Use Bitcoin to play poker’ message.
While a lot of the top poker sites tie up with names in the poker market, ACR has stepped outside the box and decided to go with a fortune cookie company.
QR Code Prizes Go As High As $1 Million
OpenFortune will get to tap into the U.S. poker market through this partnership. The QR code on the back of ACR fortune cookies will give players the opportunity to win prizes up to $1 million.
Matt Williams who is the Chief Cookie Officer at OpenFortune said this partnership leveraged an interactive advertising experience. Players who sit down for a meal and buy one of the OpenFortune ACR cookies will be interested to see what’s on their fortune cookie and excited to scan the QR code and see if they ended up winning a big prize.
ACR PKO With $5M Guarantee
ACR is currently preparing to run another massive Venom tournament. This Venom PKO tournament will have a $2,650 buy-in and come with a $5 million guarantee. The tournament will run from Sep 17 to Sep 29. Starting flights for this tournament will run on Sep 17, 19, 24, and 26.
Players who are unable to come up with the $2,650 buy-in, can take advantage of the numerous satellites that ACR is running via its Venom Fever promotion. The promotion commenced on Sep 3 and will run till 26, allowing players to qualify for a fraction of the cost. Check out the ACR website to find out more information.

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