According to a recent PokerNews report, 888 Holdings Plc, the renowned international online gaming operator who owns the popular online poker brand 888 Poker, has signed a partnership deal with mega social networking site Facebook, as per the terms of which it will offer real money online gaming services in the UK market.
888 Holdings had announced the agreement on Wednesday. According to the terms of the deal, 888 will use the Facebook platform to offer real money online casino games in the UK market starting from early 2013. Bingo Island, an online bingo gaming brand belonging to 888, will first launch its real money online bingo product through Facebook. The gaming operator plans to offer casino games and online poker later next year.
Speaking about the deal, Itai Frieberger, COO for 888 Holdings Plc, said, “888 has long recognized the potential for social gaming. Our Facebook freemium (play for fun) offerings have found a significant audience, and we are very excited by the opportunity that real-money gaming on Facebook provides. We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real-money and social gaming.”
Voicing his opinions about the partnership, Julien Codorniou, European games partnerships head for Facebook, said, “Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games.”
888 Holdings Plc is the second gambling operator to partner with Facebook with plans to launch real money online gaming products in the UK. The first gambling company to partner with Facebook was Gamesys, and accordingly in August, Facebook launched Bingo Friendzy, a Gamesys-powered bingo gaming application that allows players to wager real money in place of Facebook’s credits. Later, Gamesys also launched a real money online slots application through Facebook.
Gamesys and 888 Holdings are not the only companies to gain advantage of Facebook’s real money online casino gambling platform. Facebook’s long-time social gaming associate Zynga is also mulling over entering the UK real money gaming market early in 2013. Recently, Facebook and Zynga restructured their old partnership deal, and according to the terms of the new deal, Zynga will launch its real money gambling products, powered by Bwin.party software, through Facebook’s real money gambling platform.
PokerNews tried to contact Facebook, but a Facebook spokesperson refused to make any comments.