Caesars Entertainment has announced that Bally’s, the new home of the World Series of Poker (WSOP), will be rebranded Horseshoe this spring. As part of the rebranding, the property will undergo major renovations to keep it in line with the signature sophisticated look of the Horseshoe brand.
As per a press release from Caesars, the renovations will begin this summer. Bally’s will sport a new exterior, with more entertainment and dining options being made available. It will also have a reimagined casino floor and public areas. The new design will include dramatic colors, tooled leather, and the brand’s iconic gold horseshoe.
Caesars has yet to provide a timeline as to when the rebranding is projected to be completed. It is expected to announce more details in the coming weeks.
The MGM Grand Hotel was the site of a serious fire in 1980, one of the worst high-rise fires in US history which killed 85 people. The casino was located at the center of the Strip, just across the street from Caesars Palace. A year after that fateful event, MGM Grand reopened with the owners spending millions of dollars in renovations.
In 1986, the property was eventually sold to Bally Manufacturing, a gaming company. MGM Grand would then relocate to a new property on the south end of the Las Vegas Strip.
The casino was then rebranded Bally’s and has grown to become one of the most popular budget hotels on the Strip. The property got a new owner in 2005 after it was acquired by Harrah’s Entertainment, now known as Caesars Entertainment. The acquisition also included Paris, Bally’s sister casino.
WSOP Returns to its Roots
The World Series of Poker (WSOP) was established in 1970 by Jack Binion, the son of gambling icon, convicted murderer, and career criminal Benny Binion who was the founder of the popular Binion’s Horseshoe, a casino located in downtown Las Vegas.
Benny ran the property for several years until such time that he was permanently prohibited from operating a casino in Nevada because of his criminal convictions. From there, Binion’s Horseshoe began losing customers, eventually resulting in its downfall.
In 2004, the Binion family was forced to sell the Horseshoe brand and the WSOP to Harrah’s (now Caesars). Under Harrah’s ownership, the Binion’s Hotel was renamed Binion’s Gambling Hall and Hotel and resumed its operations in April 2004.
In 2005, it was announced that the WSOP would take place at the Rio All-Suite Hotel and Casino off the Strip. Last year, the festival was held at the casino for the last time.
Up to this day, Caesars still owns the Horseshoe brand. There are eight Horseshoe casinos currently operating across the US and that will become nine when Bally’s is rebranded this spring.
According to the press release from Caesars, the Horseshoe casinos have provided the best gambling experience since 1951, with the best odds, biggest jackpots, and highest limits. The brand returns to Las Vegas with the rebranding of Bally’s.
The 53rd WSOP will take place at Horseshoe after a successful 16-year run at the Rio. The prestigious festival will take place at the casino while renovations are being carried out. Caesars said they will make sure not to disrupt the excitement while the casino is making the transition, staying committed to the Horseshoe tradition of providing impeccable service.
The 2022 WSOP will begin on May 29 and actor Vince Vaughn was announced as the Master of Ceremonies. Organizers are still finalizing the schedule, and it is expected to be released in February.